CLIENT:
indiCo Direct

ROLE:
Branding, Art Director

CREW:
Samantha Sweatt, Designer

SUMMARY:
indiCo Direct is a company that globally sources for the collegiate store market. They wanted to expand their product line and transition from generic labeled products to their own private label. The look and design of this packaging were developed by one of their in-house designers to match their private brand, indiCo, and I managed the design to its completion. I also directed the photoshoot of the products for them to be featured on their e-commerce site.